Our approach to innovation brings users to the heart of new product and brand development with multidisciplinary teams to create a more robust and successful product in market.

 

 

 

DesignThinking


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Front EndInnovation


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Trends, market & category immersions, new platform creation, and ideation.

Concept building based on true user insight, co-created and validated with target users.

ConceptCo-Creation& Validation


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CommercialisationRigour


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Business case creation, stage gate and commercialisation process implementation, flexible approaches to suit business needs.

 

 

Sourcing and matching funding and grants to individual projects.

 

 

 

 

 

Fund/GrantMatching


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Brand IdentityCreation


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Category semiotics & trends analysis, target market definition, brand architecture creation, full branding solution.

 

 

Creating sustainable business models, marketing strategy, launch activation plans, bringing the brand to life across all user touch points, growth strategies for the future (innovation pipelines).

 

 

 

 

 

Marketing Strategy& Activation


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